The politics editors at Kipp Harbor Times were covering the memorial development of former president Dwight D. Eisenhower. They needed a visual that conveyed the differing opinions surrounding the story.
Choice Magazine has helped librarians choose materials for more than 50 years. With the rise of digital publishing, Choice was bleeding subscribers and at risk of failing.
Fresh branding, a new website, and new digital tools gave a generation of digitally savvy librarians reasons to explore the updated Choice, and stopped the bleeding.