A friend of mine started a greeting card company and asked me to contribute. I set out to illustrate messages that I would want to receive.
Venus Wafers is a family-owned business that has been making crackers the old-fashioned way for more than 80 years. The secret to their cracker recipe is simple – keep the ingredient list free of words a fifth-grader can’t pronounce.
We translated their clean, traditional values into a refreshed look and feel to attract the Specialty Food audience who cares about what they eat, and even more about what they don’t eat.