When Navient was spun off of Sallie Mae, it instantly became the nation’s largest student loan provider. When they decided to try attracting new business, they needed a friendlier face for the offering than the institutional one they had with Navient. By creating an inspirational logo, visual brand, style guide, and direction, we made NaviRefi an instant success, with $7 million in refinancing business in its first 5 days.