Our fully integrated brand campaign infuses a healthy dose of joy into the conversation about health care. With straightforward language and fresh visuals, we help Harvard Pilgrim enliven their image and stay true to their values to increase their relevance to broker, employer, and individual audiences.
Navigating health care can be painful. Harvard Pilgrim makes it a happier experience. We created an identity that equates their heritage shield with ease and joy.
It’s simple: Get Healthy. Get HaPi. Get Harvard Pilgrim.
The “Get HaPi” site communicates simplicity and friendliness, by making it easy for members, brokers, and employers alike to navigate and access the information they need.
Our campaign ran nationally, with deep coverage in New England, to drive awareness of Harvard Pilgrim, what they stand for, and why they matter now.
:15 and :60 television spots were produced, focusing on the modern and convenient suite of services offered by Harvard Pilgrim.
During the critical Open Enrollment season, we plastered New England with messages that cut through the clutter in delightful and unexpected ways. From sports team partnerships, to roving billboards, to gas pump toppers, we were everywhere our potential buyers were, ready with a message to make them smile.
When Harvard Pilgrim turned 50, we executed a digital media push to make audiences aware of their long history of innovation.
The Harvard Pilgrim campaign took us from brand creation to film sets, through social pushes and digital journeys. It even got us passing out apple cider and branded Band-Aids at the Head of the Charles. It’s a multi-dimensional campaign that truly brings joy to the agency, the client, and their members.